Bush’s Beans

SOCIAL CAMPAIGN

“Better With Beans”

Agency Doner / CD: Natalie Bierl / AD: Kristina Fudalla / Intern AD: Fisher Rasmussen / CW: Levi Robert

the ask

BUSH’S wanted to refresh their social presence to be more food-first, while continuing to push the message that they offer more than just baked beans. We were tasked with using all existing assets.

the answer

We were able to cut elements out of our existing photography and place them on bright, vibrant backgrounds to give this work a fresh new look. We pulled color inspiration from each of the cans, and stuck to a few key layouts so that the campaign would feel cohesive across different SKUs. Every asset was concepted to be engaging and platform-specific.

updated recipe videos

We studied hundreds of recipe videos to find what made them successful in social. We then applied those techniques along with beautiful appetite shots to elevate our own recipe content.

snapchat & ig story content

We thought about user behaviors on ig & snapchat and tailored our creative for them. We utilized techniques like tap & hold, as well as tap & advance- then retargeted with tasty appetite shots.

fb & pinterest

We utilized both recipe content, and just pure fun and eye catching content on these platforms.