Bluebird Botanicals

Bluebird Botanicals

CAMPAIGN

“Self-Care Starts Here”

Bluebird Botanicals aims to make a happy and healthy lifestyle accessible to all. They pour their heart and soul into every product they create and only use the highest quality CBD you can get. Going as far as to only use ethically sourced ingredients and using extensive third party researching. They wanted to get this idea across quickly while also adhering to online hemp advertising regulations.

To do this we created the campaign Self-Care Starts Here. The effects of CBD are different for everyone but ultimately it adds up to making you a happier healthier human being through self care. Two things we did to help set Bluebird apart from other CBD companies and help consumers on their self-care journey was to update the unboxing experience and to create promoted social and landing pages.

Agency: Bernstein-Rein / ECD: Mark Moll / CD: Jessica Lyonford /  AD: Fisher Rasmussen

Unboxing Experience

We created an unboxing experience to represent the brand’s position through an engaging experience when receiving Bluebird Botanicals products. An experience that they will remember because it connects with Bluebird’s message and directly relates to the benefits. We did this by making the unboxing experience a moment of self-care through guided meditation on the actual box. Upon opening it users also get a card

Social/Landing Pages

When advertising CBD on facebook and google have a lot of rules about what you can and can’t say. To solve this problem we leaned  into the idea of self care without mentioning CBD at all. Creating paid social content that lead to landing pages promoting different products and leading consumers to the main Bluebird Botanicals website.