Bird

Bird

360 Campaign

“Save The Birds”

With the rising popularity of Bird ride share scooters in big cities there has been a trend of destroying them on social media. People are damaging the scooters in increasingly violent ways. To combat this we created a 360 campaign starting on social media and print to raise awareness for the abuse of birds in the big cities. This ultimately leads to a branded content video making users think twice about damaging the scooters by comparing it to abuse of real birds. All pieces in the campaign lead to savethebirds.org which directs users to a special homepage offering them a free ride for signing up. During the campaign a portion of all Bird purchases will be donated to the National Audobon Society, a non-profit environmental organization dedicated to bird conservation.